Almost every single day people ask me what are quality backlinks? It might not come immediately to mind, but answering this question is really pretty simple. Most people believe any backlink on a relevant page with a decent Google Page Rank is a "quality" link. I disagree. After all, I've built tons of backlinks on relevant pages with a fair Page Rank, and STILL seen little or no change in the SERPs. This is the reason:
First off, with the amount of spam out there and the sheer volume of marketers trying to game Google daily, the search giant is always looking for new ways to analyze the quality of backlinks. They've found myriad methods of accomplishing this over the years, but it really comes down to- regardless of the method- discerning between what Google really wants, which is an actual "vote" from another website or if it exists solely to move up in the rankings.
If the link is, in Google's opinion, a natural "vote" for another website, that counts as a quality backlink. Should a link be found to exist solely to make the site rise in the ranks, it will not count as a quality backlink or may be considered less important. So if you want to create quality backlinks, that's what you need to bear in mind: they MUST be natural "votes", or at least seem that way to Google.
Fortunately for you, it's a lot simpler to do than you think. In fact, there's lots of different ways to get links that keep Google's requirements in mind. These include forum posts, social media marketing, answering questions for Yahoo! Answers, among others. I've learned that a lasting quality backlink can be had from links being included in web log postings. Certainly these are the highest quality backlinks you can build to your website(s).
How come? That's an easy one. If the blog isn't yours (and you don't plan on unlawful activities like hacking a blog) nor are you paying the blog owner to post your links (prohibitively expensive) it's really tough to get links like this. Nine times out of ten links within blog posts are natural, user created votes, which is the reason that Google take them so seriously.
To prove this to yourself, check out high ranking Wikipedia pages and their backlinks. If you explore their backlinks carefully you'll see most come from blog posts with related themes. Taking into account the fact that Wikipedia ranks well even for terms with lots of competition, doesn't it seem reasonable to mimic their tactics?
It's a good thing that there are other ways to obtain quality backlinks, since blog posts can be extremely pricey. Consider this: what's the difficulty level of the backlinks you're creating and is this something people do on their own? Chances are, if it's real tough for the average person to come along and create lots of backlinks manually, and most people create these backlinks naturally, there's a good chance Google knows that too, and will take your backlinks seriously.
I am a webmaster with over seven years experience with SEO, who teaches both newbies and experienced internet marketers alike just how to buy or build quality backlinks that get your website(s) to #1 on Google. My own sites have held the number one slot for keywords with competition most marketers would shy away from. Head on over to my Area 51 Backlinks to get the scoop.
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